FED Talks
Thu, Jun 17
|FED House
It‘s like TED, but you get fed! With talk by Assaf Luxembourg and performance by: DIAMOND BLACK live!
Time & Location
Jun 17, 2021, 6:30 PM – 9:30 PM
FED House, 307 W 121st St #4, New York, NY 10027, USA
About the event
It's not about what you say.
It's about what they hear.
Why is Israel's public image so far away from the truth? Is it all about the BDS movement? Or, does it actually have to do with how Israel communicates its story? What is "Hasbara", really, and how come only Israel has such a thing? Can we look at this from a marketing-based point of view, instead of a political one? Is it all lost, or, can we actually change the conversation dramatically? This talk will expose the story of brilliant thought leaders in Israel's public diplomacy, what they tried to do, how it challenges traditional approaches, and where do we stand today.
Assaf Luxembourg, from Israel, founded and built his business around his passion, to connect people to his country through business. Since the rise of "Start-Up Israel", Assaf has been acting as a brand ambassador, exposing people from…
Tickets
General Admisson
Includes dinner, wine, talk
$20.00
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